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Safeguarding the Future: Designing for Loss Prevention

Transformed complex financial data into a user-friendly dashboard to identify high-risk properties and inform data-driven strategies.

Problem

Clients must run reports outside of the application to manually identify and flag properties in their portfolio that are at the highest risk for revenue loss due to fraudulent credit card transactions.

Solution

Leverage transactional data already imported into the system to automatically run reports and present the user with flagged, at risk properties based on their variance threshold.

Key Learning

By centering the design on user needs, I created an intuitive solution that addressed a critical business challenge. This project highlights the power of user-centered design in developing products with broad market potential.

Addressing the Challenge

A client's Director of Finance requested a tool to identify properties at high risk of revenue loss due to potentially fraudulent credit card transactions. To address this, I designed a solution that not only identified high-risk properties but also tagged properties with successful processes to leverage for developing company-wide policies. Client needs included an enterprise-level view with the ability to drill down to a property level view and ultimately a breakdown of credit card transaction types to understand the types of transactions driving up these variances. An upcoming industry convention presented an opportunity to showcase this new product and its potential to capture a larger market segment.

Designing an Insightful Solution

User-Centered Refinement

I presented my initial design, sparking a lively discussion with project stakeholders, and wrote a testing plan to implement with the client during an upcoming user testing session. In talking through the initial concept, the client revealed that some of the metrics used needed added descriptions because end-users may not be as familiar with certain business terms related to this type of risk assessment. This helped deepen my understanding of the end-users' knowledge base and led to the addition of informative tooltips and revised labels. I worked with the Director of Finance to come up with a "wish list" of future requirements to help inform and strategize for future scope enhancements.

After researching different data visualizations to determine the best way to communicate the requested metrics, I developed a mock-up based on the client insights gathered during the initial project kick-off. To determine the dashboard hierarchy, I prioritized the metrics the client identified as most critical, using size to reflect importance. I chose an overview card as it effectively displays total values at a glance, followed by individual widgets that further broke down each metric. To account for users who may prefer a grid view, I included an expandable table that displayed regional totals but could be opened to see the properties that comprised those regions. Leveraging color coding and clear flag icons ensured critical information was easily accessible, eliminating the need for users to sift through vast amounts of transaction data.

Showcasing Value At Scale

Once the updates were applied, I met with the sales and marketing teams and product manager to present my final design and create a comprehensive plan to showcase the product at the upcoming convention. In conclusion, I designed a financial risk management dashboard that helped the client to identify and mitigate fraud, ultimately protecting their revenue stream. By prioritizing the client's needs and ensuring the design aligned with user expectations, I was able to develop a solution that addressed a critical business challenge. The positive feedback from the industry convention suggests that this product has the potential to benefit a wider market.

~ 1 million in potential opportunities

150 contacts over 100 different companies

20 potential vendor partnerships

$100k down to proposal phase

Project Stats

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